Run THREADS ONLY campaigns in Meta Ads

Meta’s Threads is the newest social frontier and now, you can run Threads-only ad campaigns directly through Meta Ads Manager. Whether you're testing new ad formats, driving engagement in conversational spaces, or amplifying awareness, Threads gives your brand a chance to show up natively in trending threads. In this guide, we’ll break down how to set up a Threads-only campaign, what placements and formats are currently supported, and how to optimise your creative for this emerging platform. If your audience lives in conversations, it's time to meet them there.

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How to Run a THREADS ONLY campaign in Meta Ads:

1. Login to your Meta Ads Manager

2. Create a new campaign and select an Objective

3. Choose MANUAL setup (Do NOT go with Recommende settings)

4. Navigate at the Ad Set level

5. Scroll all the down to Placements

6. Click on Edit next to Advantage+ placements

7. Select Manual placements

8. Deselect all platforms and placements except Instagram Threads

Frequently Asked Questions on Threads Ad campaigns in Meta Ads

1. What is Threads and how does it fit into Meta Ads?

Threads is Meta’s text-based social app focused on real-time, conversational content — similar to Twitter/X. Meta now allows advertisers to place ads directly in the Threads feed via Meta Ads Manager.

2. Can I run Threads-only campaigns in Meta Ads Manager?

Yes! When setting up an Ad Set, simply choose Manual Placements, uncheck all platforms except Threads Feed, and your campaign will run exclusively on Threads.

3. What ad formats are supported on Threads?

Currently supported formats include:

• Single image ads

• Text-only ads with link previews

• Limited support for video ads (check availability in your region)

4. What campaign objectives are supported for Threads ads?

Threads supports these campaign objectives:

• Reach

• Traffic

• Brand Awareness

• Post Engagement

• Video Views (limited rollout)

5. How do Threads ads appear in the app?

Threads ads appear natively in the feed, similar to organic posts — with a subtle "Sponsored" label. They’re designed to blend in with the conversational nature of the platform.

6. Can I boost a Threads post like I do on Instagram or Facebook?

Not yet. As of now, Threads does not support in-app boosting. All paid campaigns must be created in Meta Ads Manager.

7. What’s the ideal creative for Threads ads?

Threads ads perform best when they:

• Use short, punchy text (under 150 characters)

• Include a clear CTA (e.g., “Learn More”, “Tap to Shop”)

• Use bold headlines or emoji to stand out

• Match the tone of native conversation on Threads (casual, direct)

8. Can I target Threads ads to specific audiences?

Yes. You can use all standard Meta targeting options:

• Custom Audiences

• Lookalike Audiences

• Detailed demographic & interest targeting

• Location and device filters

9. Are Threads ads available worldwide?

Rollout is gradual. Threads ads are currently available in selected regions. To confirm access, check the Placements tab in your Meta Ads Manager.