Ready to elevate your SEO reporting to the next level? In this guide, we’ll take you through how to seamlessly integrate Google Search Console data into Looker Studio and turn it into powerful, actionable insights. Whether you're a beginner or an experienced pro, you'll learn how to create a custom SEO report that visualizes your SEO metrics, tracks your website performance, and highlights your keyword performance and search visibility. Let’s dive in and transform your Search Console data into a stunning, professional-quality SEO dashboard that brings your insights to life!
How to Create Your SEO Google Search Console Report in Looker Studio:
Getting Started with your SEO Report in Looker Studio
Access Looker Studio: lookerstudio.google.com
Create a New Blank Report
Connect Google Search Console Data: Choose your Data Source (Google Search Console), select your Site > Site Impression > Web, and click "Add".
Name Your Report
Insert a rectangle element to design your report's header: Customize the background, border, and design in the right-hand panel.
Insert a text element to give your report a title
Insert an image element, click "Select a file" in the "SET-UP" tab, and upload your logo
Add a Date Range Control
Insert drop-down selectors for: Country, Device Category, and Query to filter the report dynamically.
Configure your SEO Report:
Include Top-Level Metrics (Scorecards):
Insert scorecards to show key metrics: Impressions, Clicks, Site CTR, and Average Position.
Set the "Comparison date range" to "Previous period" for performance comparison indicators.
Create a Combo Chart to showcase performance trends
📈 Dimension: Date 📈 Metrics: Clicks and Average Position
Sort by Ascending order
In the "STYLE" tab:
🛠️ Set Series 1 as a bar chart (left axis)
🛠️ Set Series 2 as a line chart (right axis) 🛠️ Remove gridlines for a cleaner look.
Deep dive into your SEO Performance:
Insert a table: 📈 Dimension: Query 📈 Metrics like Impressions, Clicks, Site CTR, and Average Position
Customize the table:
✍️ Convert it to a heatmap under the "STYLE" tab
✍️ Set pagination for results (e.g. top 20 rows).
✍️ Enable a summary row and date comparison
Label Each Chart:
📝 Add titles to all charts and visual elements for clarity.
🔁Once completed, you can share your report by selecting the "Share" option from the top-right-hand side.
Frequently Asked Questions on Creating an SEO Google Search Console Report in Looker Studio
How often does the Google Search Console data in my Looker Studio report update?
When connected directly to Google Search Console, the data in your Looker Studio report will refresh automatically. The frequency depends on how often GSC updates its data, which is typically daily.
Can I combine data from Google Search Console with other data sources in Looker Studio?
Yes, Looker Studio allows you to blend data from multiple sources. You could, for instance, combine your GSC data with Google Analytics data to get a more comprehensive view of your website's performance.
What should I do if my Google Search Console data is not updating in Looker Studio?
If data is not updating, check the following:
Ensure that the Google Search Console property is correctly connected.
Verify that data refresh is enabled in Looker Studio.
Check for any connection issues between Looker Studio and Google Search Console.
Ensure that you have the proper access and permissions to the data source.
One key aspect is managing your robots.txt file, which helps control how search engines crawl your site. If you're unsure how to set it up, check out this guide on How to create robots.txt? for platforms like WordPress, Shopify, and Webflow. By having a well-configured robots.txt file, you'll improve your site's visibility and make your SEO reporting even more effective.