Page Filters allow you to filter down your entire Looker Studio report to a specific dimension. This function is useful in so many ways. For example, if you're running campaigns across the globe, then you can have a top-level report with all the countries' performance, and then pages that narrow down to specific countries' performance. Or, if you're running campaigns with multiple channels, you can create a report that shows the overall performance of your marketing efforts, and duplicate it to filter down to specific channels. You can customize the page filter depending on what kind of information you'd like to know and apply it to your reports accordingly. Aside from page filters, you can also apply filters to individual elements such as scorecards and charts. This guide will show you how to add page filters as well as filters to individual elements in your Looker Studio reports. Without further ado, let's get started!
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How to Add Page Filters in Looker Studio Reports
Step 1️: Navigate to Looker Studio and click on Page
Step 2️: Click on "Current Page Settings"
Step 3️: Under the SETUP column, click on "ADD A FILTER"
Step 4: Click on "Create a Filter"
Step 5: Create a filter relevant to the dimension you want to narrow down your page
Name your filter and insert the conditions to include the dimension you want to narrow down to, such as Country, Device Category, Channel, and others. Make sure that you filter down to the exact dimension name as per Google Analytics 4 (GA4) naming convention, including any capitalizations. Save the filter once you've input the conditions.
How to Know the Exact Dimension Name in Google Analytics 4 (GA4)?
You can navigate to a relevant report in your Google Analytics 4 and find the relevant Dimension. For example, if you want to filter down to mobile traffic, you can check the Tech Details report and find the dimension Device category to see how it is named. In this case, the mobile traffic is named "mobile" in lowercase, so this is how we should input it as the condition.
Example 1: India
The page will now report only the performance from India.
Example 2: Mobile Traffic
The page will now report only the performance from Mobile Traffic.
Example 3: Organic Search
The page will now report only the performance from Mobile Traffic.
How to Add Filters to Individual Elements in Looker Studio Reports
Step 1: Click on an Element
Step 2: Under the SETUP column, click on "ADD A FILTER"
Step 3: Choose your existing filter or create a new filter
The filter that you have previously created will be displayed under the Filter picker. Alternatively, you can follow the same steps above to create a new filter for your individual elements.
Example 1: Scorecard
The individual scorecard Sessions will now report only the performance from India.
Example 2: Chart
The individual chart Returning users will now report only the performance from Organic Search.
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