How to Set Up the LinkedIn Insights Tag via Google Tag Manager (GTM)
- Sotirios Seridis
- Dec 29, 2024
- 3 min read
Updated: Apr 6
If you're getting started with LinkedIn Campaigns and would like to unlock LinkedIn Insights, we've got a quick tutorial for you. We will show you how to install the LinkedIn Insights Tag via Google Tag Manager easily and simply that you can implement in under 5 minutes. Let's jump right in!
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What You Need to Get Started with Installing LinkedIn Insights using GTM
To get started, you will need access to the Google Tag Manager and LinkedIn Campaign Manager accounts. In case you haven't, here are some links you can follow to set up these two accounts:
Now let's get started with the actual tutorial of setting up LinkedIn Insights via GTM.
How to Set Up the LinkedIn Insights Tag via Google Tag Manager (GTM)
Navigate to your LinkedIn Campaign Manager
Click on Account Assets
Select Insights Tag
Select the option to install the Tag via a Tag Manager
Click on See my Insight Tag
Select I will use a tag manager
Copy the Partner ID
Navigate to your Google Tag Manager
Add a new Tag
Name the tag
Select LinkedIn Insight as the Tag
Click on Tag Configuration
Choose tag type: LinkedIn Insight
Paste the Partner ID in the Insight Tag ID box
Click on Triggering
Select "All Pages" as the Trigger
Save the Tag
Submit and Publish your Google Tag Manager Container
Frequently Asked Questions on Setting Up the LinkedIn Insights Tag via Google Tag Manager (GTM)
Do I need to configure any additional settings in Google Tag Manager for the LinkedIn Insights Tag?
Besides adding the LinkedIn Partner ID and setting the appropriate trigger, no additional settings are required for basic tracking. However, you can configure advanced settings and custom triggers if needed.
What triggers should I use for the LinkedIn Insights Tag?
You can use various triggers depending on your tracking needs. Common triggers include:
All Pages: fires on every page of your website. Ideal for general tracking of page views and to gather data on user behavior across your entire site.
Specific Page Views: URL-based triggers that fires the tag only on specific pages of your website. Useful for tracking interactions on key pages, such as landing pages, product pages, or thank-you pages.
Event-based Triggers: fires when a user performs a specific action on your website. Useful for actions such as form submissions for more targeted tracking.
Click Trigger: fires when a user clicks on a specific element, such as a button or link. Useful for tracking interactions with buttons such as call-to-action buttons, downloads, or navigation links.
Scroll Depth Trigger: fires when a user scrolls down a certain percentage of a page. Useful for measuring engagement and how far users are scrolling on content-heavy pages.
How can I verify if the LinkedIn Insights Tag is working correctly?
To verify if the LinkedIn Insights Tag is working correctly on your website, you can use the GTM Preview mode to navigate through your website; GTM debug panel will show you which tags are firing as you interact with the site. Look for the LinkedIn Insights Tag in the list of fired tags to confirm it is working. Additionally, you can use LinkedIn's tag helper browser extension to verify if the tag is installed and tracking properly.
What should I do if the LinkedIn Insights Tag shows as "Unverified"?
If the status of your LinkedIn Insights Tag shows as "Unverified," it indicates that LinkedIn has not received a signal from your tag. Here are few things you can check to troubleshoot and resolve the issue:
Ensure that the LinkedIn Insights Tag is correctly installed on your website.
Confirm that the Partner ID in your GTM setup matches the Partner ID in your LinkedIn Campaign Manager.
Ensure that the tag code is copied correctly without any syntax errors.
Ensure that the triggers associated with the LinkedIn Insights Tag in GTM are set up correctly.
Enable Preview Mode and check the Debug panel to see if the LinkedIn Insights Tag is firing correctly when you navigate your site.
How long does it take for conversion data to appear in LinkedIn?
Conversion data from the LinkedIn Insights Tag may take up to 24 hours to appear in LinkedIn's Campaign Manager. However, in many cases, you can expect to see the data reflected within 4 hours after the conversion event occurs.
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