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  • Writer's pictureKelly Alica Liman

How to Set Up Google Analytics 4 (GA4) using Google Tag Manager (GTM)

If you're looking for an easy way to set up Google Analytics 4 (GA4) through Google Tag Manager (GTM), then you've come to the right place! We will show you a quick and easy tutorial (with screenshots!) on how to install the GA4 which you can do in under 5 minutes. Without further ado, let's get started!


Looking for help or support on Google Analytics 4?


In case you prefer watching a video tutorial, here's a 5-minute tutorial from XYZ Lab's Youtube Channel. Enjoy!

Topics Covered:

What you need to get started with installing GA4 using GTM

Before we get started with installing GA4 through GTM, of course, you will need access to these accounts. Just in case you haven't, you can check out the tutorial from Google on how to set up these accounts:

Now that we got that out of the way, let's get to the real deal.

Step 1: Access Data Streams

1. Navigate to your GA4 Account. Click on Admin

2. Navigate to Property (Second Column). Click on Data Streams

Step 2: Installing GA4

Google Analytics will display the websites that you created the GA4 property for. Click on the property where you want to install the GA4 Pixel.

Step 3: Copy Measurement ID

Google Analytics will display the property details. Copy the Measurement ID.

Step 4: Create New Tag

Navigate to your GTM account. Click on Add a new tag.

Step 5: Name New Tag

Name the new tag in a way that you can understand.

Step 6: Tag Configuration

Click on Tag Configuration. Tag configuration means we will select the tool that we are going to install on the back of our website.

Step 7: GA4 Configuration

Select the tag type: Google Analytics: GA4 Configuration.

Step 8: Add Measurement ID

Paste the Measurement ID that was copied from Google Analytics in Step 3 in the Measurement ID box.

Step 9: Add Trigger

Triggering determines when the tool is going to be active on the website. To configure the trigger:

1. Click on Triggering

2. Select All Pages

3. Click Add

Step 10: Save Tag

This is how the tag should look when it is completed. In this example, we have created a new tag that is relevant to a GA4 account with the specific Measurement ID, and this GA4 account will be active on all our website pages (which is our triggering). Don't forget to save the configuration.

Step 11: Submit and Publish

Submit and publish the GTM to send the changes to the live version of the website.


That's it! See how easy it was to set up the GA4 using GTM? Your Google Analytics account is now up and running and will provide you with plenty of insights for you to sharpen your marketing strategies!


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