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11 Best Social Media Listening Tools

Writer's picture: Sotirios SeridisSotirios Seridis

In today's hyperconnected society, social media has taken on the role of the digital town square. Every second, millions of discussions take place across platforms, with users expressing their ideas, experiences, and views about brands, goods, and services. Amidst the constant chatter, a trove of information awaits to be discovered. Enter social listening tools, the sophisticated ears of the digital marketing industry. In this ever-changing landscape, social media listening tools have become indispensable for businesses looking to stay relevant and responsive. These powerful platforms allow businesses to tap into the pulse of their audience, track brand sentiment, and unearth vital insights that inform strategic decision-making. Let's explore the best social media listening tools!


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Best Social Media Listening Tools:



  • Core functionalities:

    • Social media monitoring and listening

    • Consumer research and analytics

    • Market intelligence and trend analysis

  • Key features:

    • AI-powered insights (Iris AI)

    • Extensive data coverage across major social networks

    • Customizable dashboards for segmentation and analysis

    • Automated reporting and alerts

    • Influencer discovery and management

    • Social media management tools

  • Unique selling points:

    • Comprehensive consumer insights across multiple channels

    • Advanced analytics for informed decision-making

    • Ability to analyze billions of online conversations

    • Continuous product evolution to keep pace with social media trends




  • Core functionalities:

    • Social Intelligence

    • Digital Intelligence

    • Demand Intelligence

    • X Marketing (formerly Twitter Marketing)

  • Key features:

    • Audience segmentation and analysis

    • Consumer behavior insights

    • Cultural and affinity data

    • Influencer identification

    • Multi-channel advertising optimization

    • Content and SEO strategy support

    • PR and sponsorship insights

    • Deep X (Twitter) analytics and management

  • Unique selling points:

    • All-in-one solution for audience intelligence and X marketing

    • Integration of social, digital, and demand intelligence

    • Rich cultural insights and affinity data

    • Customizable for various industries and use cases

    • Recent acquisitions (Affinio, Soprism, TweetBinder) expanding capabilities




  • Core functionalities:

    • Media monitoring

    • Social media listening and analytics

    • Consumer insights

    • Influencer marketing

  • Key features:

    • Real-time alerts

    • Custom reports

    • Social media publishing and engagement

    • PR reporting

    • Media database access

    • AI-powered insights

    • Influencer identification and management

  • Unique selling points:

    • All-in-one platform for PR and social media

    • Extensive media monitoring capabilities

    • Large media database (over 380,000 contacts)

    • Integrated tools for seamless navigation and reporting

    • Ability to scale solutions as teams grow

    • 24/7 individualized training course access




  • Core functionalities:

    • Social listening and media monitoring

    • Audience insights and segmentation

    • Trend analysis and forecasting

    • Brand reputation management

    • Campaign analysis and optimization

  • Key features:

    • Multi-source data integration (social, news, search, first-party data)

    • AI-powered vertical-specific models

    • Advanced data visualization

    • Unparalleled language detection and sentiment analysis

    • Real-time insights for strategy and execution

    • Customizable dashboards and reporting

  • Unique selling points:

    • Adaptable to various use cases (marketing, communications, CX)

    • Strong focus on audience-centric insights and strategy

    • Integrates with various marketing and sales platforms

    • Provides access to a rich repository of verbatim customer feedback

    • Offers both power user and simplified interfaces for different skill levels




  • Core functionalities:

    • Social media monitoring and analysis

    • Audience insights and segmentation

    • Trend prediction and analysis

    • Content performance optimization

    • Brand reputation management

  • Key features:

    • Next-generation AI analysis of billions of conversations across platforms

    • Trend Intelligence: Predicts audience shifts and behavior patterns

    • Audience Intelligence: Psychometric analysis of target audiences

    • Content Intelligence: Predicts content resonance with target audiences

    • Reputational Intelligence: Real-time analysis of brand perception

    • Social Maturity Score: Assesses organization's social media and AI marketing readiness

    • Briann: AI marketing assistant for content creation

    • Influencer Intelligence: AI-powered influencer identification and mapping

  • Unique selling points:

    • Combines AI-powered analysis with human expertise from specialists and strategists

    • Offers predictive insights, not just historical data analysis

    • Provides a "plug-in" insights department, deeply integrating with client organizations




  • Core functionalities:

    • Social media monitoring and listening

    • Consumer insights and analytics

    • Trend detection and analysis

    • Brand reputation management

    • Campaign performance tracking

  • Key features:

    • AI-powered trend detection and analysis

    • Real-time monitoring across social media, blogs, forums, and news sites

    • Sentiment analysis using natural language processing

    • Customizable dashboards and reporting

    • Influencer identification and tracking

    • Image and text recognition capabilities

    • Boolean search operators for targeted data collection

    • Integration with CRM, analytics, and business intelligence tools

  • Unique selling points:

    • Top-rated hybrid AI-enabled consumer intelligence provider

    • Combines machine learning with human expertise for accurate insights

    • Ability to process and visualize millions of data points quickly

    • Comprehensive coverage across various online platforms

    • Part of Ipsos, leveraging additional research capabilities




  • Core functionalities:

    • Social media monitoring and analysis

    • Consumer insights and behavior tracking

    • Market research and trend detection

    • Brand management

    • Competitive intelligence

  • Key features:

    • AI-driven insights with generative AI capabilities

    • Customizable dashboards and reporting

    • Visual query builder for easy data exploration

    • Sentiment and emotional analysis across multiple languages

    • Diverse data sources (social media, forums, blogs, news)

    • Unlimited mentions and queries

    • Historical data access (13 months to 17+ years, depending on plan)

    • Custom alerting and metrics

    • Excel data downloads

  • Unique selling points:

    • AI-powered analysis for trusted, actionable insights

    • User-friendly interface with drag-and-drop functionality

    • Customizable platform to align with specific business needs

    • Integration of social media data with generative AI capabilities

    • Diverse data sources for comprehensive analysis




  • Core functionalities:

    • Social media monitoring and listening

    • Media monitoring (including print and broadcast)

    • Consumer insights and analytics

    • Brand reputation management

    • Trend detection and analysis

  • Key features:

    • Blue Silk™ AI for advanced insights and analysis

    • Customizable dashboards and reporting

    • Real-time alerts and monitoring

    • Sentiment analysis across 187 languages

    • Image and video recognition capabilities

    • Social benchmarking against competitors

    • IQ Apps: pre-built use case dashboards

  • Unique selling points:

    • Comprehensive data coverage: 30+ social platforms, 150 million data sources

    • Advanced AI capabilities with Blue Silk™ technology

    • Global reach: 196 countries covered, 187 languages supported

    • Flexible platform with 100+ integrations




  • Core functionalities:

    • Social listening across major platforms

    • In-depth social media analytics

    • Historical data analysis for trend prediction

    • Hashtag and campaign tracking

    • Competitor benchmarking

    • Influencer marketing measurement

  • Key features:

    • Real-time hashtag analytics

    • Customizable alerts for important metrics

    • Content performance analysis

    • Detailed audience insights

    • Cross-platform data integration

    • User-friendly reporting interface

  • Unique selling points:

    • Exceptional precision in hashtag tracking

    • Comprehensive influencer analytics

    • Ability to analyze dynamic content (e.g., Instagram Stories, Reels)

    • API access for custom integrations




  • Core functionalities:

    • Web and social media monitoring

    • Brand reputation management

    • Competitor analysis

    • Real-time alerts and notifications

    • Sentiment analysis

    • Comprehensive reporting

  • Key features:

    • Multi-source monitoring (web, social networks, news, blogs)

    • AI-powered insights for brand growth

    • Customizable alerts for critical mentions

    • Historical data analysis (up to 5 years)

    • Influencer discovery and engagement tracking

    • Export capabilities for data-driven decision making

  • Unique selling points:

    • Extensive coverage across web and social platforms

    • User-friendly interface with intuitive analytics

    • Rapid mention discovery (often faster than Google)

    • Zapier integration for enhanced workflow automation

    • White-label reporting options for agencies




  • Core functionalities:

    • Web and social media monitoring

    • Brand reputation management

    • Competitor analysis

    • Real-time alerts and notifications

    • Sentiment analysis

    • Comprehensive reporting

  • Key features:

    • Multi-source monitoring (13 billion+ web pages crawled daily)

    • Boolean search for precise mention tracking

    • Influencer discovery and engagement

    • Historical data analysis

    • Customizable alerts for critical mentions

    • Social selling opportunities identification

  • Unique selling points:

    • Extensive coverage across web and social platforms

    • Immediate mention discovery (often faster than competitors)

    • Flexible Boolean search for pinpoint accuracy

    • Social selling feature for lead generation

    • White-label reporting options for agencies




Frequently Asked Questions on Social Media Listening Tools


What is a social media listening tool?


A social media listening tool is software that monitors online conversations about your brand, products, or industry across social media, blogs, forums, and news sites. It collects and analyzes these mentions to help businesses understand what people are saying about them online.



Why is social media listening important for businesses?


Social listening helps businesses in several key ways:


  • Understand public opinion about their brand

  • Catch potential PR issues early

  • Address customer complaints quickly

  • Spot industry trends

  • Monitor competitors

  • Get product feedback

  • Find suitable influencers

  • Manage brand reputation

  • Generate new ideas



Can social listening tools track conversations in multiple languages?


Yes, many social listening tools can track multiple languages, but capabilities vary:


  • Most tools cover major global languages

  • Analysis depth differs by language

  • Some tools focus on specific languages

  • Advanced tools use language processing to understand context

  • Businesses should check language coverage before choosing a tool



Are social listening tools compliant with data privacy regulations?


Most reputable tools follow privacy laws:


  • Comply with GDPR and CCPA

  • Handle data responsibly

  • Get proper user consent

  • Filter sensitive information

  • Offer transparent data processing

  • Include privacy protection features



How do social listening tools handle spam or bot activity?


These tools use several methods to filter out spam:


  • Smart algorithms detect fake behavior

  • Machine learning spots spam patterns

  • Track suspicious posting patterns

  • Identify bot networks

  • Allow manual spam flagging

  • Filter out low-quality content

  • Continuously improve detection

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