Though Automatically Created Assets in Google Ads are meant to help optimize your ads, sometimes this setting could actually derail your campaign performance by creating ads that may not align with your messaging and business objectives. If you want complete control over your ad content or find that Google's Automatically Created Assets aren't quite hitting the mark, you can easily disable them. Disabling this function means that Google will no longer generate new headlines or descriptions for your ads and will only use the ones you've provided. This quick and easy guide will show you how to switch off Automatically Created Assets in Google Ads!
How to Switch Off Automatically Created Assets in Google Ads:
Login to your Google Ads account
Select the Google Ads Campaign that you would like to modify via the dropdown menu
Navigate to "Campaign Settings" (top-right-hand side, above the date range controller)
Scroll down and open "Automatically created assets"
Select "Off: Use only assets that I provide directly for my ads"
➡️ Repeat the above steps for all your Google Ads campaigns
Frequently Asked Questions on Automatically Created Assets in Google Ads
What are Automatically Created Assets?
These are AI-generated ad components that:
Create additional headlines and descriptions
Use machine learning to analyze:
Your existing ad content
Website content
Landing pages
Keywords
Don't count toward standard RSA limits
Work alongside your existing assets
What are benefits of enabling Automatically Created Assets in Google Ads?
Benefits:
Improved ad relevance
Better performance potential
More matching options for searches
Can I review these assets before they go live?
Unfortunately no. No pre-review option is available, but you can:
View assets after generation
Check the Asset Performance after automated assets are live
Do Automatically Created Assets replace my existing assets?
No! These assets:
Complement existing content
Work alongside your manual assets
Provide additional options
Enhance, not replace, your ads
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