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Writer's pictureSotirios Seridis

How to Switch Off Automatically Created Assets in Google Ads

Though Automatically Created Assets in Google Ads are meant to help optimize your ads, sometimes this setting could actually derail your campaign performance by creating ads that may not align with your messaging and business objectives. If you want complete control over your ad content or find that Google's Automatically Created Assets aren't quite hitting the mark, you can easily disable them. Disabling this function means that Google will no longer generate new headlines or descriptions for your ads and will only use the ones you've provided. This quick and easy guide will show you how to switch off Automatically Created Assets in Google Ads!







How to Switch Off Automatically Created Assets in Google Ads:


  1. Login to your Google Ads account

  2. Select the Google Ads Campaign that you would like to modify via the dropdown menu

  3. Navigate to "Campaign Settings" (top-right-hand side, above the date range controller)

  4. Scroll down and open "Automatically created assets"

  5. Select "Off: Use only assets that I provide directly for my ads"


➡️ Repeat the above steps for all your Google Ads campaigns




Frequently Asked Questions on Automatically Created Assets in Google Ads


What are Automatically Created Assets?


These are AI-generated ad components that:

  • Create additional headlines and descriptions

  • Use machine learning to analyze:

    • Your existing ad content

    • Website content

    • Landing pages

    • Keywords

  • Don't count toward standard RSA limits

  • Work alongside your existing assets




What are benefits of enabling Automatically Created Assets in Google Ads?


Benefits:

  • Improved ad relevance

  • Better performance potential

  • More matching options for searches




Can I review these assets before they go live?


Unfortunately no. No pre-review option is available, but you can:

  • View assets after generation

  • Check the Asset Performance after automated assets are live



Do Automatically Created Assets replace my existing assets?


No! These assets:

  • Complement existing content

  • Work alongside your manual assets

  • Provide additional options

  • Enhance, not replace, your ads






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