If you are worried about Auto Apply Recommendations making unwanted changes to your Google Ads campaigns, don't worry—you can easily disable it! Let's walk through how to switch off the Auto Apply Recommendations in Google Ads and put you back in the driver's seat of your ad campaigns!
How to Switch Off Auto Apply Recommendations in Google Ads:
Login to your Google Ads account
Navigate to Recommendations (left-hand-side menu)
Click on the Auto Apply button (top-right-hand-side)
Scroll down and review all Auto-Apply recommendations under the Maintain your ads and Grow your business sections
Frequently Asked Questions on Auto Apply Recommendations in Google Ads
What is Auto Apply Recommendations?
Auto Apply automatically implements Google's suggestions to improve your ad campaigns without requiring manual approval. These can include changes to bids, keywords, ad copy, and campaign settings.
Should I enable Auto Apply Recommendations in Google Ads?
No! You should carefully review all the available auto-apply recommendations and ONLY enable the ones you are 100% confident that they are going to improve your campaign's performance.
Can I review recommendations before they are applied?
No, Auto Apply implements changes immediately without manual review. However, you can:
Choose which types of recommendations to auto-apply
Turn off Auto Apply for more sensitive areas
How do I see which recommendations were auto-applied?
You can track all automated changes by:
Navigate to the "Recommendations" tab
Clicking on the "History" button
Review auto-apply recommendtions in chronological order
What are the potential risks of enabling Auto Apply Recommendations?
While convenient, Auto Apply Recommendations comes with several considerations:
Campaign Management Risks:
Changes may not match your strategy
Spend might increase without immediate notice
Reduced direct control over campaigns
Content Risks:
New keywords might not align with your brand
Auto-generated ads may not match your brand voice
Bid changes could disrupt existing strategies
What types of recommendations can be auto-applied?
Under the Maintain your ads section you can find the following auto-apply recommendations:
Use optimised ad rotation
Add responsive search ads
Improve your responsive search ads
Remove redundant keywords
Remove non-serving keywords
Remove conflicting negative keywords
Use optimised targeting
Upgrade your conversion tracking
Under the Grow your business section you can find the following auto-apply recommendations:
Add new keywords
Add broad match keywords
Use Display Expansion
Bid more efficiently with Target impression share
Bid more efficiently with Maximise clicks
Bid more efficiently with Maximise conversions
Bid more efficiently with Maximise conversion value
Bid more efficiently with Maximise conversions using a target CPA
Bid more efficiently with Maximise conversion value using a target ROAS
Set a target CPA
Set a target ROAS
Adjust your CPA targets
Adjust your ROAS targets
Add shop visits as an account default goal
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