How to Target Visitors of Competitive Websites & Mobile Apps in Performance Max Campaigns
- Sotirios Seridis
- Dec 28, 2024
- 2 min read
Updated: Jan 20, 2025
If you're running Performance Max campaigns, one of the optimizations you can do is by expanding your Audience Signal to include competitors' websites and relevant mobile apps. This easy, step-by-step (with screenshots!) guide will show you how to target visitors of competitive websites & mobile apps in Performance Max campaigns!
Login to your Google Ads account
Navigate to Campaigns (Left-hand-side menu)
Select your Performance Max campaign
Navigate to your Asset Groups
Click on the pen symbol to edit the Audience Signal
Click on "+ New segment" under Custom segments
Click on "People who browse types of websites" and insert your competitive Click on "People who use types of apps" and select all the competitive mobile apps
Name and save your segment
Save your Audience Signal
Frequently Asked Questions on Targeting Visitors of Competitive Websites & Mobile Apps in Performance Max Campaigns
How can I reach people who have shown interest in my competitors' offerings?
You can leverage Custom Segments in Performance Max to target users based on relevant search terms and interests within your industry. Focus on reaching users interested in your product category rather than specifically targeting competitor properties.
What signals can I use to optimize my Performance Max campaigns?
ou can use:
First-party audience data (your website visitors, customer lists)
Custom segments based on search terms and interests
Demographic information
Location targeting
Device targeting
Brand affinity and in-market audiences
Can I target specific competitor URLs in Performance Max?
Performance Max doesn't allow direct targeting of competitor URLs. Instead, focus on:
Targeting relevant industry categories
Using in-market audiences
Creating custom segments based on product/service interests
Leveraging your first-party data
