If you've got customer data sitting in your CRM or email list; it is time to put it to good use. Imagine being able to reach your customers; those people who are already interested in your business, or others just like them – right where they're already spending time professionally. That's the power of customer list uploads on LinkedIn Ads. This feature allows you to tap into your existing customer base, reconnect with old leads, or even target decision-makers at companies you're dying to work with. This quick and easy guide will show you how to upload Customer Lists to LinkedIn Ads!
➡️🎥 Check more LinkedIn Ads Tutorials on our YouTube channel!
How to Upload Customer Lists to LinkedIn Ads:
Login to your LinkedIn Campaign Manager
Open the Plan drop-down menu from the left-hand-side
Navigate to Audiences
Create a new Audience
Select Matched Audience
Select Company / Contact (under Source)
Name your Audience
Under List type select Contact list
Upload your Customer List file (CSV format)
Agree & Upload
📥 Upload Template: https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/a/targeting/LinkedIn_Ads_Account_Match_Template.csv
TIP:
Create a simple CSV file with 1 column including only emails addresses. The best practice as per LinkedIn is to upload between 10,000 to 300,000 contacts; of course any number is good to start, but the more data the better the targeting for your campaigns.
Frequently Asked Questions on Uploading Customer Lists to LinkedIn Ads
What is a Customer List in LinkedIn Ads?
A Customer List in LinkedIn Ads is a file containing customer data (such as email addresses or phone numbers) that you can upload to create a custom audience for targeted advertising. This feature enables you to reach specific individuals or groups your business already have a relationship with, such as existing customers, newsletter subscribers, or leads from other marketing efforts. Once uploaded and processed, LinkedIn uses a hashing process to securely match these identifiers with its user base, creating a Matched Audience that advertisers can then target with tailored content, helping to improve ad relevance and potentially increase campaign effectiveness.
What is the minimum match rate for a Customer List to be usable in LinkedIn Ads?
LinkedIn requires a minimum match rate of 300 members for a list to be usable for advertising.
Can I see which specific individuals from my list matched on LinkedIn?
No, LinkedIn does not provide individual-level matching information to protect user privacy.
Can I update an existing Customer List in LinkedIn Ads?
Technically no, as LinkedIn does not allow direct updates to existing lists. However, you can upload a new file with the same name and delete the outdated list to replace them with new data.
Can I use Customer Lists for exclusion targeting in LinkedIn Ads?
Yes, you can use Customer Lists to exclude specific audiences from your ad campaigns.
Can I create Lookalike Audiences from my customer list in LinkedIn Ads?
Yes, once your customer list is uploaded and matched, you can create a Lookalike Audience to reach LinkedIn users with similar characteristics.
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