If you're looking to target specific companies with your ads, you're in the right place! Uploading a Company List on LinkedIn Ads is the ultimate strategy for businesses wanting to reach decision-makers at their dream clients or partners. This quick and easy guide will show you how to upload a Company List on LinkedIn Ads!
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How to Upload a Company List on LinkedIn Ads:
Login to your LinkedIn Campaign Manager
Open the Plan drop-down menu from the left-hand-side
Navigate to Audiences
Create a new Audience
Select Matched Audience
Select Company / Contact (under Source)
Name your Audience
Under List type select Company list
Upload your Customer List file (CSV format)
Agree & Upload
📥 Upload Template:
TIP:
If you haven't done so already, we recommend you to download the company list template provided by LinkedIn. It should be an Excel CSV file. Note that you don't need to input all the data - the most important column you should include is the LinkedIn company URL. You can fill in just the LinkedIn company URL and leave everything else empty.
Frequently Asked Questions on Uploading Company List on LinkedIn Ads
What is a Company List in LinkedIn Ads?
A Company List is a targeting option in LinkedIn Ads that allows you to reach specific companies you want to advertise to, based on a list of company names, LinkedIn URL or LinkedIn Company IDs.
What's the minimum and maximum number of companies I can include in a list?
The minimum number of companies required is 1,000, while the maximum is 300,000 per list.
Can I use Company Lists in combination with other targeting options?
Yes, you can combine Company Lists with other targeting criteria like job titles, job functions, industries, skills, education, demographics, and more to refine your audience further.
How can I check the performance of my Company List targeting?
You can view the performance of your Company List audience in the Campaign Manager under the Audiences tab. This will show you metrics like impression share, engagement rate, and other performance indicators for your targeted companies. You can view how your ads are performing specifically for the companies in your list, allowing you to gauge the effectiveness of your targeting strategy. Additionally, you can compare the performance of your Company List audience against other targeting options you might be using in your campaigns.
Can I exclude certain companies using Company Lists?
Yes, you can use Company Lists for exclusion targeting. When setting up your campaign, you have the option to add your Company List as an exclusion rather than an inclusion. This allows you to prevent your ads from being shown to specific companies, which can be useful for avoiding competitors or current clients.
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