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  • Writer's pictureKelly Alica Liman

How to Verify if Google Analytics 4 (GA4) is Set Up Correctly

As you're probably aware, we are now entering the era of Google Analytics 4 (GA4)! Assuming you or your developer have set up the GA4 in the back of all your websites, you might be wondering if it has been set up correctly. There are 2 ways to test and verify the setup of your GA4, via Google Tag Manager or the Google Analytics 4 interface. This guide will show you how to verify if Google Analytics 4 has been set up correctly on your website via GTM or GA4!


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Looking for help or support on Google Analytics 4?



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In case you prefer to watch a video, here's a tutorial you can find on XYZ Lab's Youtube Channel!




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Verify if GA4 is set up correctly via Google Tag Manager:


Use this method if you set up Google Analytics 4 via Google Tag Manager.


Step 1️: Navigate to your GA4 container




Step 2️: Click on Preview




Step 3️: Paste your website's URL and click on Connect




Step 4️: When your Tag Assistant opens, under Tags Fired you should see your GA4 Tag firing once (1 time)




Step 5: Repeat as needed, sampling more URLs from your website to verify of GA4 is installed correctly on your website pages






Verify if GA4 is set up correctly via the Real Time Report in GA4:


Use this method if you do not set up Google Analytics 4 via Google Tag Manager.


Step 1️: Navigate to Google Analytics 4




Step 2️: Navigate to Reports and Real-Time Report




Step 3: Visit your website, navigate back to the Real-Time Report, and check if the report records the incoming traffic




Step 4: Visit some more Pages (URLs) on your website and check the Views by Page title





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