What are the key Pinterest Ads benchmark metrics?

Key Pinterest Ads benchmark metrics include Click-Through Rate (CTR), Cost-Per-Click (CPC), Cost-Per-Mille (CPM), Cost-Per-Acquisition (CPA), Conversion Rate (CVR), and Engagement Rate, which measures saves, close-ups, and clicks on Pins.

Pinterest Ads Benchmarks by Industry

Q: How are Pinterest Ads benchmarks calculated?

Pinterest Ads benchmarks are calculated using aggregated advertiser data by industry, campaign objective, ad format, and campaign settings. Factors include ad format, targeting, bidding strategy, ad placement, and machine learning models that compare similar campaigns and businesses.

Q: Why are Pinterest Ads benchmarks important?

Pinterest Ads benchmarks are important because they help advertisers identify underperforming areas, set realistic performance goals, and monitor campaign performance over time to ensure continuous optimization.

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Access the FULL LIST of Pinterest Ads Benchmarks by Industry and Region, including CPC, CPM, CTR, Cost per Acquisition (CPA) and Conversion Rate (CVR), Worldwide!

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Download the Full List of Pinterest Ads Benchmarks

What's Included in the List of Pinterest Ads Benchmarks:

📊 Cost per Click (CPC)

📊 Click-Through Rate (CTR)

📊 Cost Per Acquisition (CPA)

📊 Conversion Rate (CVR)

🌎 Covering ALL Region Worldwide

📥 Downloadable format (Google Sheets)

💫 LIFETIME ACCESS to the Pinterest Ads Benchmarks

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Who should download the
Pinterest Ads Benchmarks?

You are a Performance Marketing Agency Owner, looking to benchmark your clients' Pinterest Ads performace.

You are a Digital Marketing Manager, looking for a quick & easy way to benchmark your Pinterest Ads campaign performance.

You are business owner looking to benchmark your Pinterest Ads campaign performance to improve ROAS or lower CPA.

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Frequently Asked Questions on Pinterest Ads Benchmarks

What are Pinterest Ads benchmarks?

Pinterest Ads benchmarks are industry-specific averages for key performance indicators (KPIs) such as click-through rate (CTR), cost per click (CPC), conversion rate (CVR), and cost per acquisition (CPA). They provide a reference point for advertisers to assess the performance of their campaigns and identify areas for improvement.

Key Pinterest Ads Benchmark Metrics:

Click-Through Rate (CTR): Measures the percentage of users who clicked on your ad after seeing it. Pinterest typically sees strong engagement due to its high-intent user base.
Cost-Per-Click (CPC): The average amount spent for each click on your ad. Pinterest generally offers competitive CPCs compared to other social platforms.
Cost-Per-Mille (CPM): The cost to show your ad to 1,000 impressions.
Cost-Per-Acquisition (CPA): The average cost to acquire one conversion. This varies by industry and what constitutes a conversion.
Conversion Rate (CVR): The percentage of users who complete a desired action after clicking your ad.
Engagement Rate: Measures saves, close-ups, and clicks on your Pins.

How are Pinterest Ads benchmarks calculated?

Pinterest Ads Benchmarks are calculated using a variety of factors, including:

Industry: Pinterest Ads Benchmarks are based on data from a large sample of advertisers in each industry. This ensures that the benchmarks are relevant to the specific challenges and opportunities faced by advertisers in that industry, with particularly strong data for retail, fashion, home decor, food, and beauty sectors.

Campaign Objective: Pinterest Ads Benchmarks are also calculated based on the campaign objective. For example, the benchmarks for a campaign to drive brand awareness will be different than the benchmarks for a campaign to drive conversions or catalog sales.

Ad Format and Campaign Settings: Pinterest Ads Benchmarks also take into account the ad format (Standard Pins, Video Pins, Carousel Pins, Shopping Ads, Collections, Idea Pins) and campaign settings, such as the target audience, bidding strategy, and ad placement. This ensures that the benchmarks are accurate for each ad format and campaign.

Machine Learning: Pinterest Ads uses machine learning to identify similar campaigns and businesses to compare your performance against. This helps to ensure that the benchmarks are accurate and relevant to your specific situation.

Why are Pinterest Ads benchmarks important?

Pinterest Ads Benchmarks can be used to improve your campaigns in several ways:

Identify areas for improvement: By comparing your campaign performance to the benchmarks, you can identify areas where your campaigns are underperforming and make adjustments accordingly.

Set realistic goals: You can use the benchmarks to set realistic goals for your campaigns.

Monitor your performance over time: You can use the benchmarks to track your progress over time and make sure that your campaigns are continuing to improve.