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Watch the Video Tutorial:
How to Add a Lead Form in Google Ads
1) Login to your Google Ads account
2) Navigate to Assets (Left-hand-side-menu)
3) Select Lead form and click on the + symbol
4) Create your Lead Generation form and save
Notes:
You can assign a lead form at the Account or Campaign level
You can choose to include custom questions
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Frequently Asked Questions on Adding a Lead Form in Google Ads
What is a lead form extension in Google Ads?
A lead form extension lets users submit their contact information directly from your ad—without visiting your website. It’s designed to capture leads quickly from Search, YouTube, and Discovery campaigns, helping businesses generate inquiries or sign-ups directly from the ad interface.
How do I add a lead form to my Google Ads campaign?
Go to your Google Ads account → Ads & Extensions → Extensions → + New → Lead form extension. Choose the campaign you want to attach it to, then create your form by adding a headline, description, form fields (like name, email, phone), and a call-to-action. After that, upload your privacy policy URL and save the form.
What kind of information can I collect with lead forms?
You can request basic details such as name, email, phone number, and postal code. Depending on your business type, you can also include custom questions to pre-qualify leads—such as service interest, budget range, or appointment preference.
How do I access or download leads from Google Ads?
You can download leads directly from your Lead Form Extension details page within Google Ads as a CSV file, or set up an integration with Google Ads API, Zapier, or CRM tools like HubSpot and Salesforce to automatically sync new leads into your system.
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