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Watch the Video Tutorial:
How to Add Account Level Negative Keywords in Google Ads
1) Navigate to Admin (bottom-left-hand-side)
2) Select Account Settings
3) Open the Negative Keywords drop-down menu
4) Click the + icon to add a new negative keyword list
5) Insert your negative keywords and save
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Frequently Asked Questions on Adding Account Level Negative Keywords in Google Ads
What are account-level negative keywords in Google Ads?
Account-level negative keywords are universal exclusions that apply across all campaigns in your Google Ads account. They prevent your ads from appearing for irrelevant or low-quality search terms without having to manually add them to each campaign.
How do I add account-level negative keywords in Google Ads?
Log in to your Google Ads account.
Click Tools & Settings → Shared Library → Negative Keywords.
Go to the Account-Level Negative Keywords tab.
Click + Add Negative Keywords.
Enter the words or phrases you want to exclude (one per line).
Click Save.
These exclusions will now automatically apply to every campaign under your account.
Can I still use campaign or ad group-level negatives with account-level exclusions?
Yes. You can combine account-level, campaign-level, and ad group-level exclusions. Google Ads prioritizes them together — meaning any term added at the account level will override all others. Campaign and ad group-level negatives can still be used for finer targeting control.
What are best practices for managing account-level negative keywords?
Add universal exclusions (e.g., “free,” “jobs,” “DIY,” “careers”).
Regularly review your Search Terms Report to identify irrelevant queries.
Avoid over-excluding to prevent blocking valuable traffic.
Keep your account-level list updated monthly for consistent performance.
Use shared negative keyword lists if managing multiple accounts under an MCC.
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