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Watch the Video Tutorial:
How to add Bounce Rate in your Google Analytics 4 Reports
1️⃣ Navigate to any report in your Google Analytics 4
2️⃣ Click on "Customise report" in the top right corner
3️⃣ Click on "add Metric, type and select "Bounce Rate"
4️⃣ Apply the changes and save your report
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Frequently Asked Questions on How to add Bounce Rate in your Google Analytics 4 Reports
How do I add Bounce Rate to Google Analytics 4 reports?
Bounce Rate is included automatically in Explorations and some standard reports, but it’s hidden by default. Add it by clicking “Customize report” → Metrics → Add metric → Bounce Rate.
What is Bounce Rate in GA4?
GA4 defines Bounce Rate as 100% minus Engagement Rate. A “bounce” is any session with less than 10 seconds of activity, no conversion, and fewer than 2 page views.
Why don’t I see Bounce Rate in my GA4 reports?
Some GA4 reports don’t show Bounce Rate unless you manually add it via customisation. You need Editor access to enable the metric.
How do I add Bounce Rate to an Exploration?
Open Explorations, add Bounce Rate as a metric, and drag it into your table. This gives you a deeper breakdown by page, source, or device.
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