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Watch the Video Tutorial:
How to Add Business Name and Logo in Google Ads
1) Login to your Google Ads account
2) Navigate to Assets (Left-hand-side menu)
3) Select Business Name, click the + symbol and add your Business Name
4) Select Business Logo, click the + symbol and add your Business Logo
Note: You will only be able to add Business Name and Logo if you have completed the Google Ads Account verification: https://www.youtube.com/watch?v=vgR6fYoRCrU
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Frequently Asked Questions on Adding Business Name and Logo in Google Ads
What is the purpose of adding a business name and logo in Google Ads?
Adding your business name and logo helps make your ads look more professional and credible. They appear in your responsive search ads and Performance Max campaigns, allowing users to instantly recognize your brand. This enhances trust, brand recall, and click-through rates.
How do I add my business name and logo in Google Ads?
Go to your Google Ads account → Ads & Assets → Assets → Business Information. Click + Add, enter your business name, and upload your logo. The logo should meet Google’s specifications (square format, clear background, and no text overlays). Once approved, it will automatically appear in eligible ad formats.
What are the logo requirements for Google Ads?
Your logo must be a square image (1:1 ratio), at least 128x128 pixels, and under 5 MB in size. Avoid blurry images, excessive text, or borders. The logo should clearly represent your brand and comply with Google’s ad policies. Transparent PNG files are recommended for best display quality.
How long does it take for Google to approve my business name and logo?
Usually, approval takes a few hours to one business day. During this time, Google reviews your assets to ensure they meet policy standards. Once approved, your logo and business name will start appearing in your ads automatically across supported placements.
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