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Watch the Video Tutorial:
How to Add Call Extensions in Google Ads
1) Login to your Google Ads account
2) Navigate to Assets (Left-hand-side-menu)
3) Select Call, click the + symbol and add your phone number
Note:
You assign a phone number at the Account, Campaign or Ad Gorup level
You can define the days of the week and hour of the day to run your Call extension
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Frequently Asked Questions on Adding Call Extensions in Google Ads
What is a call extension in Google Ads?
A call extension adds a clickable phone number to your ads, allowing users to call your business directly from the search results. It’s a great feature for driving phone inquiries, service bookings, or immediate customer support interactions.
How do I add a call extension to my campaign?
In your Google Ads dashboard, go to Ads & Assets → Assets → + Add Asset → Call. Enter your business phone number, choose the campaign or ad group to attach it to, and click Save. You can also schedule when the call extension appears — for example, during business hours only.
Can I track calls that come from my Google Ads call extensions?
Yes. Google Ads provides call reporting and conversion tracking to measure the number and duration of calls. Enable this by turning on Call Reporting in your account settings. You can also count calls longer than a specific duration (e.g., 30 seconds) as conversions.
What are the best practices for using call extensions effectively?
Use a local phone number to build trust and increase response rates.
Schedule call extensions only when your team can answer.
Combine call extensions with call-only campaigns for higher intent traffic.
Monitor call conversion data to evaluate lead quality and adjust bidding accordingly.
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