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Watch the Video Tutorial:
How to Add Callout Extensions in Google Ads
1) Login to Google Ads
2) Navigate to Assets (Left-Hand-side-menu)
3) Select Callout, click the + symbol to add a callout
4) Input your callouts and save
Notes:
You can add up to 20 callouts
You can assign callouts to your Account, Campaign or Ad Groups
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Frequently Asked Questions on Adding Callout Extensions in Google Ads
What are callout extensions in Google Ads?
Callout extensions are short snippets of text that highlight key selling points or benefits of your business, such as “Free Shipping,” “24/7 Support,” or “Price Match Guarantee.” They help your ads stand out, improve relevance, and boost click-through rates (CTR) by showcasing extra value.
How do I add callout extensions to my campaign?
In your Google Ads dashboard, go to Ads & Assets → Assets → + Add Asset → Callout.
Enter short, impactful phrases (up to 25 characters each).
Assign the callouts at the account, campaign, or ad group level.
Click Save.
Google will automatically rotate your callouts and display the best-performing ones.
Can I use multiple callout extensions at once?
Yes. You can create multiple callouts to highlight different offers or features. Google may show 2–6 callouts with your ad depending on space and device type. Using several helps increase visibility and communicate multiple benefits at once.
What are best practices for writing effective callout extensions?
Keep phrases short and specific (e.g., “Next-Day Delivery,” not “We deliver quickly”).
Focus on unique selling points and promotional offers.
Avoid repetition of ad copy headlines or descriptions.
Review performance regularly and remove low-performing callouts.
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