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Watch the Video Tutorial:
How to Add Conversion Rate in Google Analytics Reports
1) Login to your Google Analytics account
2) Navigate to any report
3) Click on the Customise Report pen icon on the top-right-hand-side
4) Click on Metrics
5) Select Session key event rate or User key event rate
6) Save your report
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Frequently Asked Questions on How to Add Conversion Rate in Google Analytics Reports
How do I add Conversion Rate to Google Analytics 4 reports?
Add the metric called Session key event rate to any of your reports
Can I build a funnel-style Conversion Rate report in GA4?
Yes, use the Funnel Exploration to see conversion percentages between steps. GA4 shows drop-off, completion, and step-by-step conversion rates automatically.
How do I add Conversion Rate to a Looker Studio report?
Add the metric called SessionKeyEventRate for the ley event of choice
How do I compare Conversion Rates across channels in GA4?
Yes, simply use the Traffic Acquisition report and advise the metric Session Key Event Rate
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