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Watch the Video Tutorial:
How to Add Custom Questions to Meta Ads Lead Forms
1️⃣ Navigate to your Meta Ads Manager
2️⃣ Start a Campaign with a Leads Objective
3️⃣ Navigate to your Ad Set and make sure to select Instant Forms under Conversion Location
4️⃣ Navigate to your Ad and click on Create Form (under Instant Form)
5️⃣ Under Form Type select Higher Intent
6️⃣ Click on the Questions dropdown menu and click on Add Question
7️⃣ Customise your Custom Question in your Meta Ads Lead Form and complete your form
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Frequently Asked Questions on How to Add Custom Questions to Meta Ads Lead Forms
Can I add custom questions to Meta Ads Lead Forms?
YES, Meta allows multiple types of custom questions including short answers, multiple choice, and conditional logic.
Can I make a custom question required?
YES, every question can be marked as Required or Optional.
If you want high-quality leads → make it Required.
How many custom questions can I add?
Up to 15, but recommended:
2–5 max for best conversion rate
More questions → fewer leads, but higher quality
Can I add dropdown questions?
YES, using Multiple Choice.
You can add up to 50 options.
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