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Watch the Video Tutorial:
How to Add Promotion Extensions in Google Ads
1) Login to your Google Ads account
2) Navigate to Assets (Left-hand-side-menu)
3) Select Promotion and click the plus Symbol
4) Select the occassion, configure your promotion extension and save
Notes:
You can assign Promotion assets at the Account, Campaign or Ad Group level
You can choose to display a promo code
You can schedule the start and end date of your promotion extensions
You can schedule the Promotion extensions to only show up during specific days of the week and times of the day
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Frequently Asked Questions on Adding Promotion Extensions in Google Ads
What are promotion extensions in Google Ads?
Promotion extensions highlight special offers, sales, or discounts directly within your ad copy — such as “20% Off,” “Free Shipping,” or “Black Friday Deal.” They attract attention, boost click-through rates (CTR), and make your ads more relevant during promotional periods.
How do I add a promotion extension to my Google Ads campaign?
In your Google Ads dashboard, go to Ads & Assets → Assets → + Add Asset → Promotion.
Choose the occasion (optional) like Black Friday or End of Season Sale.
Add details including the promotion type, discount value, item, and final URL.
Specify the promotion dates and click Save.
Your offer will appear as an extra line of text beneath your ad, making it stand out in search results.
Can I schedule my promotion extensions in advance?
Yes. You can set start and end dates for your promotions when creating the extension. This ensures your ads only display during active offer periods — ideal for limited-time sales or seasonal campaigns.
What are best practices for using promotion extensions effectively?
Use clear, time-sensitive language like “Today Only” or “Ends Soon.”
Always link to a relevant landing page that matches the offer.
Pair promotion extensions with sitelinks or callouts for added visibility.
Keep your offer value consistent across your ad, website, and checkout page.
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