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Watch the Video Tutorial:

How to Add Sitelinks in Google Ads
1) Login to Google Ads
2) Navigate to Assets (Left-Hand-side-menu)
3) Select Sitelink, click the + symbol to add a sitelink
4) Configure your Sitelinks and save
Notes:
You can add up to 20 Sitelinks
You can assign sitelinks to your Account, Campaign or Ad Groups
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Frequently Asked Questions on Adding Sitelinks in Google Ads
What are sitelinks in Google Ads?
Sitelinks are additional clickable links that appear below your main ad headline. They direct users to specific pages on your website—like “Contact Us,” “Pricing,” or “Shop Now.” Sitelinks improve visibility, increase click-through rate (CTR), and give users more navigation options.
How do I add sitelinks to my Google Ads campaign?
In your Google Ads dashboard, go to Ads & Assets → Assets → + Add Asset → Sitelink. Enter the link text, description (optional), and final URL for each sitelink. You can add multiple sitelinks and assign them at the account, campaign, or ad group level. Once saved, Google reviews them before displaying them with your ads.
How many sitelinks can I add to a single campaign?
You can add up to 20 sitelinks per campaign or ad group, but only 2 to 6 may show with your ad depending on the user’s device and ad position. It’s best to create several relevant sitelinks so Google can rotate and display the most effective ones automatically.
What are some best practices for using sitelinks effectively?
Use short, action-oriented labels like “Get a Quote” or “View Products.”
Link to high-value or conversion-focused pages.
Write unique descriptions for each sitelink to boost ad relevance.
Review sitelink performance regularly and update underperforming ones.
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