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How to Add Structured Snippets in Google Ads
1) Login to Google Ads
2) Select Campaigns (Left-hand-side menu)
3) Select Assets (Left-hand-side menu)
4) Select Structured Snippet and click the "+" symbol
5) You can assign the Structured Snippets at the Account, Campaign or Ad Group level
6) Select a header and add the values
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Frequently Asked Questions on Adding Structured Snippets in Google Ads
What are structured snippets in Google Ads?
Structured snippets are ad extensions that highlight specific aspects of your products or services — such as “Brands,” “Destinations,” “Types,” or “Amenities.” They appear below your main ad text and help users understand your offerings more clearly before clicking.
How do I add structured snippets to my Google Ads campaign?
In your Google Ads dashboard, go to Ads & Assets → Assets → + Add Asset → Structured Snippet.
Select a Header type (e.g., “Brands,” “Services,” or “Styles”).
Enter at least three snippet values (e.g., “Nike, Adidas, Puma”).
Choose whether to apply it at the account, campaign, or ad group level.
Click Save.
Your structured snippets will now display with your ads when relevant.
What’s the difference between callout extensions and structured snippets?
Callouts highlight unique selling points like “Free Delivery” or “24/7 Support,” while structured snippets list specific product or service categories. Both increase ad visibility, but structured snippets provide more detail about what you offer.
What are best practices for using structured snippets effectively?
Choose relevant headers that match your products or services.
Keep snippet values short and consistent.
Use title case and avoid promotional text (like “Best Prices”).
Review performance regularly and update snippets to reflect seasonal or new offerings.
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