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How to Add URL Tracking Template in Google Ads Campaigns
1) Login to your Google Ads account
2) Navigate to Campaigns
3) Select any Campaign
4) Navigate to Campaign settings (top-right hand side)
5) Scroll down and open the Campaign URL options dropdown menu
6) Insert the below URL tracking template:
{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignname}&utm_term={keyword}&utm_content={adgroupname}&device={device}
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Frequently Asked Questions on Adding URL Tracking Template in Google Ads Campaigns
What is a URL tracking template in Google Ads?
A URL tracking template is a dynamic structure that appends tracking parameters to your ad URLs. It allows you to capture performance data — such as campaign name, ad group, keyword, or device type — in analytics tools like Google Analytics, without manually editing each final URL.
How do I add a tracking template to a Google Ads campaign?
Log in to your Google Ads account → Campaigns.
Select the campaign where you want to add a tracking template.
Click Settings → Additional Settings → Campaign URL Options.
In the Tracking Template field, enter your URL parameters. Example:
{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}
Click Save.
Your tracking template will now automatically apply to all ads within that campaign.
Can I add tracking templates at different levels?
Yes. You can add tracking templates at the account, campaign, ad group, or ad level. Lower-level templates override higher ones. For instance, an ad group template will replace the campaign-level one if both exist.
What are best practices for using tracking templates?
Always include {lpurl} at the start — it ensures the final URL loads correctly.
Use UTM parameters consistently for analytics tracking.
Test templates using the “Test” button in Google Ads before saving.
Keep your parameters short and descriptive (avoid unnecessary complexity).
If using third-party tracking tools, verify compatibility with ValueTrack parameters.
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