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Watch the Video Tutorial:
How to Apply Ad Scheduling (Day-Parting) in Meta Ads
1️⃣ Navigate to your Meta Ads Manager
2️⃣ When creating a new Ad Set, navigate to the Budget & Schedule section
3️⃣ Switch to Lifetime Budget (you can only apply Ad Scheduling on a Lifetime Budget)
4️⃣ Click to open "Show more options"
5️⃣ Check the box next to "Run ads all the time"
6️⃣ Customize your Ad Schedule
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Frequently Asked Questions on How to Apply Ad Scheduling (Day-Parting) in Meta Ads
What is ad scheduling in Meta Ads?
Ad scheduling lets you choose the exact days and hours your ads are allowed to run.
Why is ad scheduling only available with lifetime budgets?
Meta needs a fixed total budget to distribute spend properly across selected hours.
Can I run ads only during specific hours?
Yes, you can highlight the exact hours you want and leave the rest inactive.
How do I find the best hours to schedule?
Use Breakdown by Hour of Day in Ads Manager to compare CPA, ROAS and conversion volume across time slots.
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