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Watch the Video Tutorial:
How to Apply Cost Cap Bidding in Meta Ads
1️⃣ Navigate to your Meta Ads Manager
2️⃣ Start a campaign with any objective
3️⃣ Navigate to your Ad Set
4️⃣ Under Performance goal, you will find the Cost per result goal field
5️⃣ Insert the cost cap you would like to apply
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Frequently Asked Questions on How to Apply Cost Cap Bidding in Meta Ads
What is Cost Cap bidding in Meta Ads?
Cost Cap is a bidding method where you tell Meta the average cost per result you want and Meta tries to stay close to that number while still scaling.
Does Cost Cap guarantee the exact CPA?
No, it aims to average near your target but can go above or below depending on auction conditions.
Can I adjust my Cost Cap after the campaign is live?
Yes, but make small changes because large edits can reset learning or destabilize delivery.
Is Cost Cap available in Advantage Plus Shopping campaigns\
Often no, because automated campaigns usually lock the strategy to Lowest Cost.
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