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Watch the Video Tutorial:
How to Apply Frequency Capping in Meta Ads
1️⃣ Navigate to your Meta Ads Manager
2️⃣ Start a Campaign with an AWARENESS Objective
**Disclaimer: You can only apply a frequency cap to campaigns with an Awareness Objective
3️⃣ Navigate to your Ad Set
4️⃣ Under Performance goal, click to Show more options
5️⃣ Under Frequency cap define your frequency cap
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Frequently Asked Questions on How to Apply Frequency Capping in Meta Ads
What is frequency capping in Meta Ads?
Frequency capping limits how many times the same person sees your ad within a chosen time period.
Where can I apply frequency capping?
You can only set a cap in the Reach objective where Meta allows you to define impressions per person.
Does frequency capping reduce ad fatigue?
Yes, limiting impressions slows down burnout and keeps your creative fresh for the audience.
Does a strict frequency cap reduce results?
Yes, too tight of a frequency cap restricts delivery and may cause under delivery or higher costs.
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