top of page
🚀
Watch the Video Tutorial:
How to Apply UTM Tags to Meta Ads
1) Navigate to your Ad, scroll down and under Destination, find the Website URL box
2) Insert your landing page URL
3) Click on URL Parameter
4) Advise this link to create correct UTM Tags: https://support.google.com/analytics/answer/9756891?hl=en
Scroll down to Channels for manual traffic and advise the instructions under Paid Social:
Source matches a regex list of social sites
AND
Medium matches regex ^(.*cp.*|ppc|retargeting|paid.*)$
How to Lorem ipsum dolor sit amet
-
Step 1
-
Step 2
-
Step 3
Frequently Asked Questions on How to Apply UTM Tags to Meta Ads
What are UTM tags in Meta Ads?
UTM tags are tracking parameters added to your ad links so analytics tools like GA4 can identify traffic source, campaign and content.
Where do I add UTM tags in Meta Ads?
You add them at the ad level inside the Website URL section using the URL Parameters field.
Can I use dynamic parameters in UTMs?
Yes, Meta lets you insert dynamic values like campaign name, ad set name and ad name to automate tagging.
Should I add UTMs to every ad?
Yes, consistent tagging ensures you can compare Meta data with GA4 or other attribution tools.
bottom of page