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Watch the Video Tutorial:
How to Assign a Negative Keyword List to Your Google Ads Campaigns
1) Navigate to Campaigns
2) Select the campaign you would like to modify
3) Select Edit Targeting, then Negative Keyword Lists
4) Select the Negative Keyword List and click Apply
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Frequently Asked Questions on Assigning a Negative Keyword List to Your Google Ads Campaigns
What does assigning a negative keyword list mean in Google Ads?
Assigning a negative keyword list allows you to apply pre-defined exclusion terms (like “free,” “jobs,” or “cheap”) to multiple campaigns at once. This ensures your ads don’t appear for irrelevant searches, helping you save budget and improve click quality.
How do I assign a negative keyword list to my Google Ads campaigns?
Go to your Google Ads dashboard → Tools & Settings → Shared Library → Negative Keyword Lists.
Click the list you want to apply.
Click Apply to Campaigns.
Select one or more campaigns from the list.
Click Apply.
Your selected campaigns will now share the same negative keyword exclusions.
Can I apply multiple negative keyword lists to the same campaign?
Yes. You can apply multiple negative keyword lists to a single campaign — for example, one for brand protection, another for irrelevant intent. Google Ads automatically merges them so all exclusions apply simultaneously.
What are best practices for managing negative keyword lists across campaigns?
Maintain shared lists instead of adding keywords manually per campaign.
Review Search Term Reports regularly to discover new irrelevant queries.
Group keywords logically (e.g., “Competitors,” “Research Terms,” “Job Seekers”).
Update lists monthly for optimal performance.
Keep exclusions broad enough to prevent wasted spend, but not so broad that they block relevant traffic.
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