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Watch the Video Tutorial:
How to Bulk Upload Negative Placements in Google Ads
1) Login to your Google Ads account
2) Navigate to Tools (left-hand-side menu)
3) Open the Shared library drop-down menu
4) Select Exclusion list
5) Select Placement exclusion lists
6) Click the + symbol and select "Upload a list"
7) Download the upload template: https://www.gstatic.com/adwords/campaignmgmt/templates/negative_placement_list_template.csv
📝 How to use the upload template:
➡️ Under the Row Type column, type: Negative Placement
(for all placements)
➡️ Under the Placement Exclusion column, insert the URL you would like to exclude
➡️ You can ignore the rest of the columns
📤 Before uploading Make sure that there are NO emply rows in your file and all URLs are formatted properly
8) Click on Select source and choose "Upload a file"
9) Upload your negative placements exclusion list file
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Frequently Asked Questions on Bulk Uploading Negative Placements in Google Ads
What are negative placements in Google Ads?
Negative placements are websites, apps, or YouTube channels where you don’t want your ads to appear. Adding them helps you avoid irrelevant traffic, protect brand image, and improve overall campaign performance by focusing spend on higher-quality inventory.
How do I bulk upload negative placements in Google Ads?
Prepare a CSV or Google Sheet with a single column listing all URLs, app IDs, or YouTube channels to exclude.
Log in to your Google Ads dashboard → Tools & Settings → Bulk Actions → Uploads.
Click + Upload File → Choose File, then select your prepared list.
Choose Placements Exclusions as the upload type.
Review the preview for any errors, then click Apply.
Your negative placements will now be added in bulk to your selected campaigns or ad groups.
Can I apply bulk negative placements across multiple campaigns?
Yes. You can create a Placement Exclusion List and apply it to multiple campaigns. Alternatively, during upload, select Apply to multiple campaigns so all chosen campaigns share the same exclusion data.
What are best practices for managing negative placements?
Review your Placement Report weekly to identify poor-performing sites.
Exclude placements with low engagement or high cost per conversion.
Use Shared Library Exclusion Lists for easy bulk management.
Keep a separate list for brand safety exclusions (e.g., controversial or sensitive categories).
