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Watch the Video Tutorial:
How to switch from Account default to Campaign specific Goals in Google Ads
1) Navigate to Campaigns
2) Check the box next to the campaign you would like to modify
3) Click on the Edit drop-down menu
4) Select Update conversion goals
5) Change Account default to Campaign Specific
6) Click on the Choose campaign goals button
7) Select your Custom Conversion Action Goal and save
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Frequently Asked Questions on switching from Account default to Campaign specific Goals in Google Ads
What’s the difference between account default goals and campaign-specific goals?
Account default goals apply to all campaigns automatically — for example, tracking every conversion action (like purchases, form submissions, or sign-ups) across the account.
Campaign-specific goals let you customize which conversion actions each campaign should optimize for, giving you greater control and more accurate performance measurement.
How do I switch from account default to campaign-specific goals in Google Ads?
Log in to your Google Ads account → Campaigns.
Click on the campaign you want to adjust.
Go to Settings → Goals.
Under Goal Setup, select Use campaign-specific goals.
Choose the specific conversion actions (e.g., “Leads,” “Purchases,” “Sign-ups”).
Click Save.
The campaign will now optimize only for the selected goals instead of the account-level defaults.
When should I use campaign-specific goals?
Use campaign-specific goals when:
You run different campaign types (e.g., one for leads, another for online sales).
You want more accurate optimization for each campaign’s intent.
You’re testing different conversion types or value-based strategies.
It’s especially useful for businesses with multiple product lines or funnels.
Will switching to campaign-specific goals affect my bid strategy?
Yes — but positively. When you select campaign-specific goals, your Smart Bidding strategies (like Target CPA or Maximize Conversions) will start optimizing only toward those specific actions. However, the campaign may briefly enter a learning phase as the algorithm recalibrates.
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