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Watch the Video Tutorial:
How to Change Conversion Action Name in Google Ads
1) Login to your Google Ads account
2) Navigate to Goals (Left-hand-side menu)
3) Navigate to Summary (under the Conversions drop-down menu)
4) Click on the Conversion Action you would like to modify
5) Click on Edit Settings
6) Change the name of your Conversion Action
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Frequently Asked Questions on Changing Conversion Action Name in Google Ads
Why would I want to rename a conversion action in Google Ads?
Renaming a conversion action helps with organization and reporting clarity, especially if you manage multiple campaigns or conversion types. A clear naming convention allows you to instantly recognize which action corresponds to a specific funnel stage or campaign goal.
How do I change the name of a conversion action in Google Ads?
Log in to your Google Ads account → Tools & Settings → Measurement → Conversions.
Find the conversion action you want to rename.
Click its name to open details.
Click the Edit (✏️) icon next to the name field.
Enter the new name and click Save.
The updated name will appear in reports, dashboards, and campaign settings instantly.
Will changing a conversion action’s name affect tracking or data?
No. Renaming a conversion action is purely cosmetic — it doesn’t impact your conversion tracking, data collection, or historical performance. All previous data remains linked to the conversion ID, not the display name.
What are best practices for naming conversion actions?
Use clear, descriptive names (e.g., “Form Submission – Leads” or “Purchase – E-Commerce”).
Include funnel stages or campaign type when relevant.
Keep naming consistent across accounts to simplify cross-account reporting.
Avoid frequent renaming to prevent confusion when sharing reports.
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