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Watch the Video Tutorial:
How to Change Your Google Ads Reporting Columns
1) Navigate to Google Ads
2) Click on the Columns button (above your report)
3) Remove the existing Column Set-up
4) Use the search bar to find the metrics you would like to include
Recommended Google Ads Column Set-Up:
Conversions
Cost / Conv.
Conv. Rate
Clicks
CPC
CTR
Search Impr. Share
Search lost IS (budget)
Search lost IS (rank)
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Frequently Asked Questions on Changing Your Google Ads Reporting Columns
Why should I customize my reporting columns in Google Ads?
Customizing your columns lets you see the metrics that matter most to your campaign goals — whether that’s conversions, cost efficiency, engagement, or visibility. By tailoring columns, you can simplify reporting, speed up analysis, and make smarter optimization decisions.
How do I change the reporting columns in Google Ads?
Log in to your Google Ads account.
Go to the Campaigns, Ad Groups, or Keywords tab.
Click the Columns icon (⋮) above your data table.
Choose Modify Columns.
Select or deselect metrics under categories like Performance, Conversions, or Competitive Metrics.
Click Apply.
Your table will now show only the metrics you selected.
Can I save a custom column setup for future use?
Yes. After modifying your columns:
Click Save Column Set → Save as New Column Set.
Give it a name (e.g., “Lead Gen Metrics” or “E-Commerce KPIs”).
This lets you switch between different metric views without reconfiguring columns each time.
What are best practices when customizing reporting columns?
Choose metrics that align directly with your campaign objective (e.g., CPA, ROAS, Conversion Rate).
Avoid clutter — stick to 8–10 key columns per view.
Add custom metrics for calculated insights like ROI or % of budget spent.
Update saved column sets as your campaign strategy evolves.
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