top of page
🚀
Watch the Video Tutorial:
How to Change Language Targeting in Google Ads
1) Select the Google Ads campaign you would like to modify from the dropdown menu
2) Select Settings
3) Under Languages align your landing pages languages with your campaign settings
Happy Google Ads Campaign Management!
How to Lorem ipsum dolor sit amet
-
Step 1
-
Step 2
-
Step 3
Frequently Asked Questions on Changing Language Targeting in Google Ads
What does language targeting do in Google Ads?
Language targeting lets you show your ads to users who understand a specific language or have their Google interface set to that language. This ensures that your ad copy, keywords, and landing pages align with the user’s preferred language, improving relevance and click-through rates.
How do I change the language targeting in an existing Google Ads campaign?
Go to your Google Ads dashboard → Campaigns → Settings → Languages.
Select Edit, choose one or more target languages (e.g., English, Chinese, Malay), and click Save. Your ads will then start appearing to users whose Google interface or browser language matches your chosen settings.
Can I target multiple languages in the same campaign?
Yes, you can target multiple languages at once, especially in multilingual markets. However, it’s best practice to create separate campaigns per language so you can customize ad copy, keywords, and landing pages to that specific audience. This approach improves ad relevance and Quality Score.
Does changing language targeting affect performance data?
When you adjust language settings, your campaign performance may temporarily fluctuate as Google re-optimizes delivery. If you add new languages, expect changes in impressions and CTR due to broader reach. If you narrow your language list, you might see fewer impressions but improved audience relevance.
bottom of page