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Watch the Video Tutorial:
How to Change Your Meta Ads Reporting Columns
1) Navigate to Meta Ads Manager
2) Click on the Columns Performance Button
3) Clear the existing Reporting Set-up
4) Use the search bar to find the metrics you would like to include
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Frequently Asked Questions on How to Change Your Meta Ads Reporting Columns
Where do I change my reporting columns?
Click Columns in the top right of Ads Manager and choose Customize Columns to add or remove metrics.
Can I reorder the column metrics?
Yes, you can drag metrics up or down in the list to control how they appear in your reporting table.
Can I create multiple column presets for different goals?
Yes, many advertisers save separate presets for traffic, leads, conversions and creative testing.
Can I reset back to Meta’s default reporting view?
Yes, click Columns and choose Performance Default to return to the original layout.
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