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Watch the Video Tutorial:
How to Check What Goes to Unassigned Traffic in Google Analytics
1) Navigate to Traffic Acquisition Report
2) Add a Filter
3) Select condition as: Session default channel group exactly matches Unassigned
4) Change your dimension to Session source / medium from the drop-down menu in the first column
5) Check everything that is currently recorded as Unassigned
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Frequently Asked Questions on How to Check What Goes to Unassigned Traffic in Google Analytics
What is the quickest way to check what goes into Unassigned traffic in GA4?
Open Traffic acquisition and filter the session default channel group to Unassigned.
Why do some sessions fall into Unassigned in GA4?
Missing UTMs, broken referrers or tracking issues make GA4 unable to classify the source.
How do I identify campaigns falling into Unassigned?
Filter by Unassigned and check session campaign to spot missing or incorrect UTMs.
Can Looker Studio help me examine Unassigned traffic?
Yes, filter by session default channel group equals Unassigned and analyse sources, pages and devices.
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