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How to Complete the Advertiser Verification Form in Google Ads
1) Navigate to Billing (left-hand-side menu) and select Advertiser Verification
2) Start the Verification process
For Organisations you will need ANY of the following documents:
► Registration documents:
► Certificate of registration
► Extract from commercial register
► VAT registration certificate
► Only for government departments and agencies: an official letter including full name, address and date
For Indivisuals you will need any of the following documents:
► Passport
► National ID card
► Driver's license
► Residence permit
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Frequently Asked Questions on Completing the Advertiser Verification Form in Google Ads
What is the Advertiser Verification Form in Google Ads?
The Advertiser Verification Form is part of Google’s identity verification process that ensures advertisers are transparent about who they are and what they promote. Completing it helps build user trust, prevents fraud, and makes your ads eligible to continue running.
How do I access and complete the Advertiser Verification Form?
Log in to your Google Ads account, then go to Tools & Settings → Billing & Settings → Advertiser Verification. Click Start Verification and follow the instructions. You’ll be asked to submit information such as your legal business name, address, registration documents, and sometimes an ID verification for the account owner or authorized representative.
What documents are required for verification?
You’ll typically need to provide one or more of the following:
Government-issued ID (for individuals)
Business registration certificate or tax document (for organizations)
Proof of address, such as a utility bill or business license
Google may request additional details depending on your account type or region.
How long does the advertiser verification process take?
The process usually takes 3–5 business days once documents are submitted. If the information is incomplete or unclear, Google may request additional verification. You’ll receive an email once your verification is approved or if further steps are required.
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