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Watch the Video Tutorial:
How to Analyse Country Performance in Meta Ads
1) Login to your Meta Ads Manager
2) Click on the Breakdown button (above your reporting table)
3) Scroll down and open Demographics
4) Select Age, Gender or Age and Gender
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Step 1
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Step 2
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Step 3
Frequently Asked Questions on How to Analyse Country Performance in Meta Ads
Where do I find country-level performance in Meta Ads?
Ads Manager → Breakdown → By Delivery → Country
This instantly splits your results by each country your campaign delivered to.
Why is Meta spending more in one country even if it’s underperforming?
That country has cheaper CPMs
The algorithm finds easier conversions
Budget is not split by country
Audience sizes differ drastically
Should I exclude low-value or irrelevant countries?
Yes — cut countries that have:
High CPA
Low CTR
Low purchase intent
High bounce rate (check GA4)
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