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How to create Custom Channel Groups Google Analytics 4
1️⃣ Navigate to Admin (bottom-left)
2️⃣ Navigate to Data Settings (middle column)
3️⃣ Select Channel Groups
4️⃣ Click on the Create new channel group button
5️⃣ Give your new channel group a name (this is going to be a new dimension)
6️⃣ Click on the Add new channel button
7️⃣ Name your new channel and define your channel conditions
8️⃣ Save your new channel - repeat as many times as necessary to define your own channel groups
9️⃣ Save your Channel Group
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Frequently Asked Questions on How to create Custom Channel Groups Google Analytics 4
How do I create a Custom Channel Group in Google Analytics 4?
Go to Admin → Data Settings → Channel Groups → Create New Channel Group. Add your rules and save it, and GA4 will apply the grouping to all future reports.
What can I use Custom Channel Groups for?
They let you organise traffic sources the way you want, such as grouping AI platforms, paid social networks, or partner sites. This creates cleaner, more meaningful attribution.
Do Custom Channel Groups change historical data?
No, they only apply to data going forward. Past reports remain tied to the default channel groupings.
What conditions can I use to build channel rules?
You can create rules using UTM source, medium, campaign, platform, or session source. This gives you full control over how traffic is categorised.
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