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Watch the Video Tutorial:
How to create Custom Metrics in Google Analytics
1) Login to your Google Analytics
2) Navigate to Admin (bottom-left-hand-side)
3) Select Custom Definitions (under Data display)
4) Select Create calculated metric
5) Name your metric
6) Insert the formula
7) Select "Unit of measurement" if needed (optional)
8) Save
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Frequently Asked Questions on How to create Custom Metrics in Google Analytics
What are custom metrics in GA4?
They are user-defined numerical values that let you measure quantities not captured by default GA4 metrics.
How do I create a custom metric in GA4?
Go to Admin then Custom definitions then Create custom metric and enter the name, event parameter and unit of measurement.
Which parameters can be used for a custom metric?
Any numeric event parameter that your site or Google Tag Manager is already sending to GA4.
Why is my custom metric not showing in reports?
GA4 only displays custom metrics once data has been collected, which may take up to 24 hours.
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