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Watch the Video Tutorial:
How to Create Custom Metrics in Meta Ads
1) Login to your Meta Ads Manager
2) Select Columns
3) Click on Customise columns
4) Select Custom
5) Input your metric formula
6) Name your custom metric
7) Under "Who can access this?" select "Everyone with access to this business"
8) Click on Create Metric
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Frequently Asked Questions on How to Create Custom Metrics in Meta Ads
Where do I create a custom metric?
Go to Ads Manager, open Columns, click Custom Metrics and choose Create.
Do custom metrics work for all campaign types?
Yes, custom metrics calculate as long as the underlying data exists for that campaign.
Can I name my custom metric anything I want?
Yes, you can choose any name, but keep it simple so your reports stay clean.
Can I use custom metrics in saved column presets?
Yes, they appear like normal metrics and can be added to any preset layout.
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