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How to Create Custom Reports in Meta Ads (Facebook/Instagram Ads)

Step-by-step guide on how to create custom reports in Meta Ads

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Watch the Video Tutorial:


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How to Create Custom Reports in Meta Ads

1️⃣ Navigate to your Meta Ads Manager

2️⃣ Click on "Reports" (top-right)

3️⃣ Click on "Create Custom Report"

4️⃣ Choose your Breakdown from the right-hand side menu

5️⃣ Choose your Metrics from the right-hand side menu

6️⃣ You can export your Custom Meta Ads Report from the top right

7️⃣ You can share your Custom Meta Ads Report from the top right

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Frequently Asked Questions on How to Create Custom Reports in Meta Ads

What are custom reports in Meta Ads?

They are saved reporting views where you choose your own metrics, breakdowns and filters so you see exactly the data you need.

Where do I create a custom report?

Go to Ads Manager, click Reports in the top right and select Create Custom Report.

Do custom reports work with my existing column presets?

Yes, you can load any preset you created and then add extra filters or breakdowns on top of it.

Can I apply filters inside a custom report?

Yes, you can filter by campaigns, ad sets, delivery status, objectives, dates and more.

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