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Watch the Video Tutorial:
How to Create Experiments in Google Ads
1️⃣ Navigate to your Google Ads and select All Campaigns
2️⃣ Scroll down under the left-hand-side column and select Experiments
3️⃣ Create a new Experiment
4️⃣ Select Custom Experiment
5️⃣ Select your Base campaign
6️⃣ Make changes in your trial (mirror) campaign
7️⃣ Select the metrics you would like to move
8️⃣ Keep your time frame open
9️⃣ Save and publish your experiment! 🚀
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Frequently Asked Questions on Creating Experiments in Google Ads
What are experiments in Google Ads?
Experiments in Google Ads let you test variations of your campaigns in a controlled way. You can duplicate an existing campaign, modify specific settings—like bidding strategy, ad copy, or targeting—and measure performance differences before applying changes to your main campaign.
How do I create an experiment in Google Ads?
In your Google Ads dashboard, go to Experiments → All Experiments → + New Experiment. Choose a base campaign, name your test, and select what you want to change. Define your experiment split (e.g., 50/50 traffic), duration, and start date. Once live, both versions will run simultaneously so you can compare results.
What can I test using Google Ads experiments?
You can test different elements such as bidding strategies (e.g., Manual CPC vs Maximize Conversions), ad creatives, landing pages, keyword match types, and audience segments. The goal is to identify what combination drives the best performance before fully applying it to your main campaign.
How do I measure the results of an experiment?
Google Ads automatically tracks metrics like clicks, conversions, cost per conversion, and return on ad spend (ROAS) for both versions. You can view performance in the Experiments dashboard, which highlights statistically significant differences. If the experiment outperforms the original, you can apply those settings directly.
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