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Watch the Video Tutorial:
How to Create a Google Ads Performance Tracker Template
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Frequently Asked Questions on Creating a Google Ads Performance Tracker Template
What is a Google Ads performance tracker template?
A performance tracker template is a customized reporting sheet (usually in Google Sheets or Excel) that consolidates key Google Ads metrics — such as impressions, clicks, conversions, CPA, CTR, and ROAS — in one dashboard. It helps you monitor campaign performance trends, visualize data, and identify optimization opportunities quickly.
How do I create a Google Ads performance tracker template?
Go to Google Sheets (or Excel) and create a new document.
Set up columns for key metrics like:
Date
Campaign Name
Impressions
Clicks
Conversions
Cost
CTR
CPA
ROAS
In Google Sheets, go to Extensions → Add-ons → Get Add-ons → Google Ads Add-on and install it.
Connect your Google Ads account, choose the metrics and date range, and import data automatically.
Create charts (e.g., line charts for trends, bar charts for performance comparison).
Save the sheet as a template for recurring reporting.
Can I automate performance tracking in the template?
Yes. You can automate data refresh by:
Setting up a daily or weekly refresh schedule in the Google Ads add-on.
Using Looker Studio (formerly Data Studio) for live dashboards connected directly to your Google Ads data source.
Creating custom formulas or App Script triggers in Google Sheets for advanced automation.
What are best practices for building a performance tracker?
Focus on core KPIs that align with your campaign goals (e.g., ROI, CPA, ROAS).
Include visualizations like trend lines or conversion funnels for clarity.
Use color coding (green for above target, red for below target).
Maintain separate sheets for different account levels (e.g., campaigns, ad groups, keywords).
Keep formulas dynamic — e.g., use =IMPORTRANGE() or =QUERY() for automatic updates.
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