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Watch the Video Tutorial:
How to Create a Google Ads Report in Excel or Google Sheets [Template]
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Frequently Asked Questions on Creating a Google Ads Report in Excel or Google Sheets
Why should I create a Google Ads report in Excel or Google Sheets?
Creating reports in Excel or Google Sheets allows you to analyze, customize, and visualize campaign data more effectively. It’s ideal for tracking KPIs like CPC, CTR, conversions, and ROI — and for sharing easy-to-read performance summaries with clients or team members.
How do I export my Google Ads data to Excel or Google Sheets?
In your Google Ads dashboard, go to the page you want to export (e.g., Campaigns, Ad Groups, or Keywords).
Click the Download icon (⬇) above the table.
Choose your preferred format — Excel (.xlsx) or Google Sheets.
Adjust filters and columns as needed, then click Download or Open in Sheets.
Your report will automatically include the metrics and date range you’ve selected.
Can I automate Google Ads reports in Google Sheets?
Yes. You can use the Google Ads Add-on for Google Sheets to automate your reports. Once installed, you can create custom queries, schedule automatic refreshes, and pull data directly from your Google Ads account into Sheets without manual exporting.
What are some best practices for reporting in Excel or Sheets?
Use pivot tables to summarize performance by campaign or keyword.
Add charts or conditional formatting to visualize trends clearly.
Include key metrics such as CPC, CPA, CTR, and Conversion Rate.
Save reusable templates to standardize reporting for clients or internal teams.
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