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Watch the Video Tutorial:
How to Create Lead Generation Campaigns in Meta Ads
1) Create a new campaign
2) Select Leads as your campaign objective
3) Select instant forms under Conversion location
4) At the Ad level, scroll down and click on Create a form
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Step 1
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Step 2
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Step 3
Frequently Asked Questions on How to Create Lead Generation Campaigns in Meta Ads
What is a lead generation campaign in Meta Ads?
It is a campaign that collects user details through Meta’s built in lead forms or by sending people to your website to submit a form.
Where do I create a lead generation campaign?
Choose the Leads objective when starting a new campaign in Ads Manager.
Should I choose Instant Forms or Website Leads?
Instant Forms convert higher and load instantly while Website Leads offer better qualification and analytics control.
Do I need a Facebook Page to run lead generation ads?
Yes, all lead ads require a connected Page because the form is hosted under that Page identity.
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