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Watch the Video Tutorial:
How to Create & Use Lead-Gen Remarketing Audiences in Meta Ads
1️⃣ Access your Meta Business Manager (Meta Business Suite)
2️⃣ Navigate to Audiences (under the "All Tools" menu)
3️⃣ Create a Custom Audience
4️⃣ Select Lead Form
5️⃣ Under Events choose "...who opened but didn't submit form"
6️⃣ Choose your Page and Lead Form
7️⃣ Save the Audience
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Frequently Asked Questions on How to Create & Use Lead-Gen Remarketing Audiences in Meta Ads
What are lead gen remarketing audiences in Meta Ads?
They are custom audiences built from people who opened or submitted your lead forms so you can retarget them with stronger follow up ads.
Where do I create lead gen remarketing audiences?
Go to Audiences inside Meta, choose Create Audience, then select Custom Audience and pick Lead Form.
Can I target people who opened the form but did not submit?
Yes, Meta lets you build audiences for people who opened the form and people who opened but did not submit.
Can I use lead gen remarketing audiences in conversion campaigns?
Yes, these audiences work across all objectives including conversions, traffic and messages.
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