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How to Create & Use Lookalike Audiences in Meta Ads (Facebook/Instagram Ads)

Step-by-step guide on creating & using Lookalike Audiences in Meta Ads

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How to Create & Use Lookalike Audiences in Meta Ads

1️⃣ Access your Meta Business Manager (Meta Business Suite)

2️⃣ Navigate to Audiences (under the "All Tools" menu)

3️⃣ Create a Lookalike Audience

4️⃣ Select your Source Custom Audience

5️⃣ Select your Location

6️⃣ Select the slice of the audience (level of similarity) for your Lookalike Audience from 1% to 10%

7️⃣ Save your Audience

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Frequently Asked Questions on How to Create & Use Lookalike Audiences in Meta Ads

What are lookalike audiences in Meta Ads?

They are new audiences built from people who behave similarly to your best customers or leads, letting Meta find more high quality users automatically.

Where do I create a lookalike audience?

Go to Audiences, click Create Audience, choose Lookalike Audience and select your source.

How big should the lookalike percentage be?

Start with one percent for high quality targeting and expand to two or three percent for more scale.

What makes a strong lookalike source?

High intent actions like purchases, booked calls or qualified leads usually create the most accurate lookalikes.

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