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Watch the Video Tutorial:
How to Create a Maximise Clicks Bid Strategy in Google Ads
1) Login to your Google Ads account
2) Navigate to Tools (left-hand-side menu)
3) Open the Budgets and bidding drop-down menu and select Bid strategies
4) Click the "+" symbol and select Maximise Clicks
5) Give your Bid Strategy a name
6) Select the campaigns you would like to assign this bid strategy to (optional)
7) Tick the "Set a maximum cost per click bid limit" option and input the Maximum CPC bid limit (optional)
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Frequently Asked Questions on Creating a Maximise Clicks Bid Strategy in Google Ads
What is the Maximise Clicks bid strategy in Google Ads?
The Maximise Clicks bid strategy is an automated bidding option designed to get as many clicks as possible within your set daily budget. It’s ideal for increasing website traffic, building brand awareness, or gathering data for new campaigns.
How do I create a Maximise Clicks bid strategy in Google Ads?
Go to your Google Ads dashboard → Campaigns → Settings → Bidding.
Click Change Bid Strategy.
Select Maximise Clicks from the list of automated strategies.
Optionally, set a Maximum CPC bid limit to control spending per click.
Click Save to apply the strategy.
Google will then automatically adjust your bids to generate the most clicks for your available budget.
When should I use the Maximise Clicks strategy?
Use this strategy when your goal is to drive traffic rather than conversions — for example, during the awareness phase of a marketing campaign, while testing new keywords, or when launching a new website or product page.
Can I combine Maximise Clicks with manual bid adjustments or smart bidding goals?
You can set a Maximum CPC cap to control costs, but you cannot manually adjust bids at the keyword level when using Maximise Clicks. However, you can later transition to Target CPA or Target ROAS once you’ve collected enough conversion data.
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